Beyond Wearable Art™
AMAMI is a social enterprise on a mission to revive endangered jewelry traditions of the Philippines while empowering and providing sustainable livelihood for Filipino artisans
Celebrating Filipino Heritage Jewelry
AMAMI seeks to revive and raise awareness about a long forgotten cultural heritage of the Ivatan people of Batanes, located in the northernmost tip of the Philippines. These pieces of jewelry have not been seen worn in over 100 years.
Spotted: International rap icon and #ProudPinay Saweetie spotted wearing our Amami Tambourine Bracelet! Since 2017, it has been our dream to put our Filipino jewelry on the global stage and prove that our local products can be world class 🇵🇭🌏 We can’t believe it’s slowly happening! We are very grateful to everyone who has helped us get to where we are today.
Our talented Filipino artisans are masters in pre-colonial techniques in jewelry making. Many have spent years, decades and even their whole lives perfecting a meticulous craft that has been passed onto them by their forefathers.
We commit to providing dignified and sustainable livelihood for our plateros (silversmiths), some of whom are now able to invest in their homes and child's education. We believe artisans deserve to make a living while pursuing their craft.
Very few artisans know how to make this art form today. Demand helps maintain and increase supply by enabling us to continue to co-create with artisans and motivate potential trainees to join in. Each purchase is a step towards the revival of a dying tradition.
Add a touch of Filipino heritage to make your wedding day extra special. For the bride and groom, and gifts for ninangs and ninongs, we've got you covered.
Behind the Scenes
(n.) Derived from Ama Namin, 'Our Father' in Filipino
Used as the largest paternoster bead of rosary-inspired necklaces typically worn by Filipinos in the past, the Amami is arguably the most stunning tambourine we've come across. Made using filigree and granulation techniques from a pre-Hispanic origin, each one is intricately adorned with hundreds of tiny globules.
Unfortunately, today there are only a few remaining artisans left who know how and still create traditional handcrafted jewelry, as many of them have sought less meticulous practices, alternative sources of livelihood and even out-migration, believing that their craft cannot provide them with a source of income.